Digital or online marketing is rising with each day and it refers to advertising on the internet.
It refers to the use of digital channels such as social media, email, search engines, and other websites to reach current and potential customers.
Each aspect of digital marketing contributes to reaching the campaign goals. For example, content marketing deals with creating blog posts, photos, or videos. Social media marketing then promotes the created content through organic and paid posts on social media channels. Maybe even an email marketer creates a newsletter campaign around the created content and distributes it to the recipients.
No matter the digital channel you use to start your digital marketing campaign, you have to be familiar with these digital marketing tactics:
This refers to the creation and promotion of content assets with the purpose of traffic growth, brand awareness, and lead generation. When it comes to content marketing, you can generate content assets through:
2. Social Media Marketing
Social media marketing is a great tool which enables you to share the created content which in return increases the awareness of your brand and directs traffic to your website. Depending on the type of your product/service, you can opt to distribute your content on the following social media platforms:
SEO refers to Search Engine Optimization and it is a process of optimizing your website in order to rank higher on search engine results pages. Ranking higher on the search engine results pages will bring you more clicks on your website. When focusing on SEO, you should consider two types:
4. Pay Per Click (PPC)
PPC refers to a paid method of driving traffic to your website by paying a publisher each time your ad is clicked. The most popular PPC method is Google Ads which allows you to place your ads high on the results page and then get charged only when someone clicks on the ad. Social media platforms also offer paid promotions. However, you first have to consider your target audience and the goal of your campaign before choosing your PPC method. If you have a B2B products or services, you might opt for LinkedIn campaigns since that is where your target audience is. However if you are looking for brand awareness, you might choose Facebook or Instagram (maybe even influencer partnerships).
5. Native Advertising
Native advertising refers to advertisements that are featured on primarily content-led platforms which usually involve non-paid content, like BuzzFeed. The native article is written in a manner that matches regular content on that platform. The power within native advertising, however, is to inhibit a consumers' ad recognition by blending the ad into the native content of the platform, making many consumers unaware they are looking at an ad to begin with.
6. Email Marketing
Emails are still kicking, despite what some people might think. In fact, 102.6 trillion emails are being sent every year and that number is expected to rise to 126.7 trillion by 2022. Statistics show that 90% of the people over the age of 15 use email on a daily basis. Moreover, 58% of people check their email first thing in the morning. There are many reasons why you would want to choose email marketing as your method as opposed to others:
7. Affiliate Marketing
Affiliate marketing is a type of performance-based marketing that works on commissions where some people like influencers or other websites can direct traffic to your website and in return receive a % commission.
8. Marketing Automation
Marketing automation is a powerful tool that can help you automate your basic marketing operations. These operations can include:
Online PR helps you in obtaining earned online coverage like blogs and digital publications.You can do this through:
If you have any questions, feel free to ask: